Full Job Description
Position: Digital Content Strategist
Location: Apex, North Carolina
Are you ready to shape the future of digital content at one of the world’s leading e-commerce giants? Amazon is on the lookout for a passionate and innovative Digital Content Strategist to join our dynamic marketing team in Apex, North Carolina. In this role, you'll be instrumental in executing strategies that engage our customers, boost brand loyalty, and drive sales growth across our digital platforms.
About Amazon
As a global leader in e-commerce and cloud computing, Amazon is dedicated to offering customers the best online shopping experience. We value creativity, innovation, and collaboration. With a strong presence in Apex, we are expanding our digital content initiatives and need a visionary strategist to help us harness the power of engaging storytelling and data-driven content.
Your Role
As a Digital Content Strategist, you'll be responsible for developing and implementing content strategies that align with our business goals and enhance customer engagement. Your expertise in digital marketing, storytelling, and data analytics will be essential as you collaborate with cross-functional teams to deliver high-quality content across various platforms. Your contributions will play a crucial role in strengthening our brand identity and maximizing our online reach.
Key Responsibilities
- Develop and execute content strategies that resonate with our target audience and support marketing objectives.
- Conduct thorough market research and audience analysis to create tailored content that enhances customer engagement.
- Collaborate with designers, copywriters, and other stakeholders to produce high-quality digital content for websites, blogs, social media, and email campaigns.
- Utilize SEO best practices to optimize content for search engines and improve organic traffic acquisition.
- Analyze performance metrics and adjust strategies based on data-driven insights to continuously improve content effectiveness.
- Manage editorial calendars and ensure timely delivery of content projects while maintaining the highest quality standards.
- Stay updated on the latest digital marketing trends, tools, and technologies to innovate our content strategy.
- Be the voice of the customer by gathering feedback and continually refining content to meet user needs.
- Work closely with our analytics team to provide reporting on content performance and ROI.
Qualifications
The ideal candidate for this Digital Content Strategist role should possess the following qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or a similar role, preferably in a fast-paced, high-tech environment.
- Strong understanding of SEO principles and best practices.
- Proficient in using analytics tools (e.g., Google Analytics, SEMrush) to track performance and measure success.
- Exceptional writing and editing skills with a keen eye for detail.
- Demonstrated ability to think creatively and strategically to drive meaningful results.
- Excellent project management skills, with the ability to handle multiple projects and deadlines.
- Strong understanding of various digital channels, including social media, email marketing, and content management systems.
- A passion for technology and innovation.
What We Offer
At Amazon, we believe in investing in our employees. When you join our team as a Digital Content Strategist, you'll enjoy a competitive salary, comprehensive benefits, and opportunities for professional growth. Our Apex location offers a collaborative work environment with a focus on innovation and creativity. Additional perks include:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off policy.
- Access to training and development programs.
- On-site amenities, including fitness facilities and wellness programs.
- Flexible work arrangements to support work-life balance.
Join Us Today!
If you are a forward-thinking professional who thrives in a fast-paced environment and is eager to make an impact, we encourage you to apply for the Digital Content Strategist position at Amazon in Apex, NC. Submit your application today and take the first step towards an exciting career where creativity meets technology!
Amazon is an Equal Opportunity Employer
Amazon is committed to a diverse and inclusive workplace. We welcome applications from all qualified individuals and celebrate diversity of thought, background, and perspective. Employment decisions at Amazon are based on merit, competence, and business needs, and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Be Part of Something Special
Join Amazon, where your skills as a Digital Content Strategist can help us redefine e-commerce. Together, we can create extraordinary experiences for our customers and push the boundaries of digital marketing. We can’t wait to meet you!